Intellectual and practical approaches to public relations and their application perspectives Approches intellectuelles et pratiques des relations publiques et leurs perspectives d’application

Abstract

Public relations services are characterized by a consultative nature linked to the management of internal and external relations, and the development of the public relations sectorpermanently and cooperatively, to address and respond to emergency crises. Therefore, the general framework of public relations is embodied in the degree of understanding achieved between alignment and the public in the context of making planned efforts, aimed atgaining the understanding, sympathy and support of the masses, to preserve the survival and continuity of the institution.

Our topichighlights the functional aspect of public relations and clarifies the theoretical approache sthatexplain the effectiveness of thisfunction. And through theoretical interpretations, wetry to reveal the intellectual and practical applications of public relations activities.